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Global Corporate Strategy - A Critical Analysis and Evaluation of Amazon.com by

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Item specifics

Condition
Like New: A book that looks new but has been read. Cover has no visible wear, and the dust jacket ...
Book Title
Global Corporate Strategy - A Critical Analysis and Evaluation of
ISBN
9783640570812
EAN
9783640570812
Publication Year
2010
Type
Textbook
Format
Paperback
Language
English
Publication Name
Global Corporate Strategy-A Critical Analysis and Evaluation of Amazon.Com
Item Height
210mm
Author
Miriam Mennen
Publisher
Grin Publishing
Item Width
148mm
Subject
Marketing
Item Weight
95g
Number of Pages
64 Pages

About this product

Product Information

Essay from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 65 % - B, University of Sunderland (Faculty of Business and Law), course: Global Corporate Strategy, language: English, abstract: In the following, the Amazon.com case study will be critically analysed and evaluated. High emphasis will be put on the company's global business policies and strategies from its foundation in 1995 till now by examining the internal and the external environment. The online retailer followed a long-term strategy in order to fulfil its vision and values, incorporating global growth, diversification in product categories and building up the world's most customer-centric company. Furthermore, Amzon.com's strategic decision-making and problem solving processes will be carefully analysed and how it responds and copes with changes and difficulties arising from the business environment. This report outlines in the last step the future tendency and the future direction of the organisation by highlighting the strategic thinking behind a long-term approach. Concluding, recommendations will be given which focus on revising their strategy and applying scenario planning.

Product Identifiers

Publisher
Grin Publishing
ISBN-13
9783640570812
eBay Product ID (ePID)
110643608

Product Key Features

Author
Miriam Mennen
Publication Name
Global Corporate Strategy-A Critical Analysis and Evaluation of Amazon.Com
Format
Paperback
Language
English
Subject
Marketing
Publication Year
2010
Type
Textbook
Number of Pages
64 Pages

Dimensions

Item Height
210mm
Item Width
148mm
Item Weight
95g

Additional Product Features

Title_Author
Miriam Mennen
Country/Region of Manufacture
Germany

Item description from the seller

Business seller information

Value Added Tax Number:
  • GB 858 5123 06
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