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One Click: Jeff Bezos and the Rise of Amazon.com by Richard L. Brandt (Paperback, 2012)

About this product

About this product

Product Information

Why has Amazon been so successful? How did it reinvent an entire industry? What will it do next? Amazon's business model is deceptively simple- make online shopping so easy that customers won't think twice. As that button on every page says- 'Buy now with one click'. Amazon is a case study in how to reinvent an entire industry - one that anyone in business ignores at their peril. Richard Brandt's One Click uncovers the secret behind the company's triumph, much of which hinges on Jeff Bezos, its founder and CEO. In this fascinating book, he explains how Bezos's unique character and ruthless business sense have driven Amazon relentlessly forward. Through interviews with Amazon employees and competitors, One Click charts Bezos's rise from computer nerd to world-changing entrepreneur, and reveals how he makes decisions - and where he will take Amazon from here. 'Richard Brandt compellingly profiles one of the great internet executives of the era.' Stephen Leeb, author of The Oil Factor and Red Alert

Product Identifiers

Publisher
Penguin Books LTD
ISBN-13
9780670920679
eBay Product ID (ePID)
116014613

Product Key Features

Book Title
One Click: Jeff Bezos and the Rise of Amazon.Com
Author
Richard L. Brandt
Format
Paperback
Language
English
Topic
Business
Publication Year
2012
Type
Textbook
Genre
Biographies & True Stories
Number of Pages
224 Pages

Dimensions

Item Height
198mm
Item Width
129mm
Item Weight
159g

Additional Product Features

Title_Author
Richard L. Brandt
Country/Region of Manufacture
United Kingdom

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